Case Study 3: Professional Sports Franchise Financial System Modernization
A. The Company Industry:
Professional sports and entertainment with complex revenue streams including ticket sales, broadcasting rights, merchandise, and sponsorship agreements.
B. What needed to be done:
The sports franchise operated on Dynamics AX 2012 and required a modernized financial platform to handle revenue recognition complexities, multi-entity consolidations, and real-time reporting for ownership and league compliance. The upgrade to Dynamics 365 Finance needed to preserve historical financial data, maintain fiscal year continuity during the transition, and provide enhanced analytics for profitability analysis across revenue streams including season tickets, luxury suites, concessions, and media rights.
C. How Dynatuners accomplished the deliverable:
Dynatuners executed a comprehensive upgrade utilizing the Lifecycle Services (LCS) migration toolkit to convert AX 2012 data to Dynamics 365 Finance cloud infrastructure. The team reconfigured the chart of accounts to support advanced financial dimensions for tracking profitability by revenue type, venue location, and business segment. Custom revenue recognition rules were implemented using the subscription billing module to handle season ticket deferrals and multi-year sponsorship contracts. Integration with the ticketing platform was re-architected using Logic Apps and Azure Service Bus for real-time revenue posting. Financial reporting was enhanced with Power BI integration providing executive dashboards for ownership and meeting league financial reporting requirements. Data migration included seven years of historical transactions with full reconciliation, and the team conducted parallel runs during the off-season to ensure accuracy before go-live.
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